People

Andrei Spatari

Co-founder, mob.md

Andrei Spatari sells solid wood beds and mattresses in Chisinau, and he is unusual in his trade for treating delivery and assembly as part of the product rather than as separate lines on the invoice. He co-founded the retail side of mob.md in 2014, on top of a company registered four years earlier, and now runs two showrooms in the city.

His sharpest lesson came from returns. While his shop sold locally made mattresses under the same model names as every competitor, buyers found the identical product cheaper online and sent it back. He changed the label rather than the price: same factory, his own names, his own brand. The returns stopped and the shop ended up with a product line of its own.

Credentials

  • Total-Media SRL, the legal entity behind mob.md, registered in 2010 Confirmed by mob.md company page
  • Retail operation opened in 2014 Confirmed by mob.md company page
  • Two showrooms in Chisinau: CreatorMALL since 2014, Botanica since 2022 Confirmed by mob.md company page
  • Official dealer of MAGNAT since 2014 and DREWMAX since 2021, both Poland; Materasso, Slovakia, since 2020; Muun Materassi, Italy, since 2025 Confirmed by mob.md company page
  • Catalogue of 243 items, including 46 bed models and 44 mattresses Confirmed on 13 August 2026

Areas of expertise

  • Made-to-order mattress sizes and lead times
  • Solid wood beds and children's furniture
  • Private label in furniture retail
  • Delivery and assembly economics in a small market

Materials about this person

  1. The Mattress That Stopped Competing by Name

    Andrei Spatari kept the manufacturer but changed the label, making service and product identity part of a less comparable retail offer.