Serhii Merkulov
Founder, denim.ua
Serhii Merkulov sells American jeans to Ukrainian buyers and has been doing it from the same address for fifteen years. The denim.ua domain was registered on 4 March 2011. The first year brought two sales, and one of them ended with the parcel swapped on collection.
He dates the moment his trade began working much earlier than the shop itself: to the day, roughly a quarter of a century ago, when he found what to sell and tried selling it. The shop came afterwards, as a channel built for a product he had already chosen.
Credentials
- The denim.ua domain was registered on 4 March 2011 Confirmed by whois on 24 August 2026
- The shop is live and sells Levi's, Wrangler and Lee jeans Confirmed on 24 August 2026
- Fifteen years in online retail Stated by the subject
Areas of expertise
- Payment on delivery and its effect on returns
- Jeans sizing and fit for online buyers
- Long-lived small e-commerce in Ukraine
Elsewhere
Materials about this person
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The Shop With Two Beginnings
Serhii Merkulov dates his work from a first attempt to sell, while the public record begins much later with a denim store domain.