Maryna Butovych

Maryna Butovych manages digital marketing for small local businesses in Poltava, combining Wix websites, advertising, search optimization, Google Business Profile, and YouTube into a single client acquisition system. She arrived at this approach five years ago: while setting up ads for a construction company on a third-party website, she discovered through Google Tag Assistant that an analytical tag was missing on the thank you page, which prompted her to start building sites herself. Her first comprehensive client was a car detailing studio, where instead of standard social media promotion, she focused on a blog website, Google search, and YouTube videos. According to the studio owner, three previous marketers had made beautiful social media videos but received no inquiries. Following the transition to the new scheme, calls and requests began coming in. Recommendations from the studio owner brought in new clients who continue to work and adapt their strategies under wartime conditions.

In her work, Butovych leaves industry expertise to the business owners, whether it involves sauna repair, hangar construction, or shockwave therapy. Her position is that for visibility in artificial intelligence systems, it is critical to avoid making things up and rely on the authentic knowledge of entrepreneurs. While some owners are reluctant to film videos, seeing it as a distraction from work, and often question the need for continuous testing, this approach allows for an honest representation of the business experience online.