Ilarion Kompantsev

Ilarion Kompantsev's path in performance marketing is built on a direct connection between effort and outcome. Starting as an SEO specialist in 2012, he opened a web studio in Kyiv by 2014, eventually gathering a team of around twenty people, including marketers, data analysts, and product owners. By his account, before the start of the full scale war, he relocated his team from Ukraine to Poland, though he does not specify the exact month or the number of people moved. He favors a contract model where compensation is a share of the result rather than a monthly retainer, negotiating these deals directly with startups.

In his practice, Kompantsev emphasizes building custom tools for specific operational needs. He reports developing a custom Google Ads analytics panel featuring a built in AI consultant. His approach to risk and resource management traces back to his early experiences: he notes that he began working in a trading office during his first year of university, eventually managing a 500,000 dollar budget, although the specific year is not named. Today, he operates through K&K Advertising Ltd, a company registered in the UK in 2022.