Igor Ivitskiy
Founder and Chief Scientist, Doctor Ads
Igor Ivitskiy spent sixteen years at Igor Sikorsky Kyiv Polytechnic Institute. There he took a PhD in computational modelling and taught the mathematics of fluid dynamics in polymer processing. Since 2006 he has applied the same modelling discipline to paid search auctions. Public materials credit him with overseeing more than $770 million in advertising spend across more than fifty industries.
He was recognised by the UK Home Office under the Global Talent route. He worked as a research engineer on real-time click-fraud detection at Lunio. He founded Doctor Ads, where he serves as chief scientist. His practice centres on measurement, fraud, and advertising treated as a system rather than a craft.
Credentials
- PhD in computational modelling, Igor Sikorsky Kyiv Polytechnic Institute, 2016
- 200+ scientific publications, 3 monographs, 50+ patents
- University of Cambridge; Haas School of Business, UC Berkeley
- UK Global Talent (Exceptional Talent, Home Office)
- #6 in The Top 50 Most Influential PPC Experts, 2026 (ppcsurvey.com / TrueClicks)
- Founder and Chief Scientist, Doctor Ads Ltd
Areas of expertise
- Paid search auctions
- Mathematical modelling
- Click-fraud detection
- Marketing measurement
- AI visibility
Wikipedia · ORCID · Google Scholar · Wikidata · ivitskiy.com · datumreview.com
Materials about this person
-
The Mathematician Who Refuses to Guess
He spent a decade modelling how molten polymers flow through industrial machines.